How do you market class, prestige, refinement, excellence and desire?
In the first video, Porsche brilliantly nvokes nostalgic childhood memories of looking out of one's classroom windows, day dreaming on objects of desire, and resolving to get them one day. A subtle yet memorable ad.
In the second video, Omega uses a meticulously produced, high quality animation, and an emotive score to convey a brand message of tradition, progress, adventure, craftsmanship, precision and attention to detail, without going into technical specifications or features.