Intangible Marketing

How do you market class, prestige, refinement, excellence and desire?
  • In the first video, Porsche brilliantly nvokes nostalgic childhood memories of looking out of one's classroom windows, day dreaming on objects of desire, and resolving to get them one day. A subtle yet memorable ad.
  • In the second video, Omega uses a meticulously produced, high quality animation, and  an emotive score to convey a brand message of tradition, progress, adventure, craftsmanship, precision and attention to detail, without going into technical specifications or features.