Ultrafast Grocery Delivery

There is a surge of ultrafast grocery delivery startups in the US and Europe. The basic premise is to deliver groceries and fast moving consumer goods in minutes. Sample players:
  • GoPuff - Daily essentials delivered in minutes
  • Gorillas- Groceries delivered in 10 minutes
  • Getir - At your door in minutes
  • Yango Deli - Groceries delivered in 15 minutes
  • Weezy - Quality groceries delivered in minutes
  • Fridge No More - 15 minute grocery delivery
  • Buyk - Groceries delivered in 15 minutes
  • Jiffy - Fresh groceries delivered in 15 minutes
  • Jokr - Groceries in the moment
  • DoorDash - Launches ultrafast delivery service
  • Deliveroo - Partners Waitrose for rapid grocery deliveries

  • The startups are counting speed of delivery as the incentive and stickiness for purchasers to choose delivery instead of going out to buy from a shop. It moves retail from buy-store-use to just-in-time (hence 'no more fridge').
  • Some of the startups characterise themselves as delivery experts: for them, ultrafast grocery delivery is logistics first then retail.