MarTech | AdTech | SalesTech

A sample of MarTech, AdTech and SalesTech startups:

MarTech
  • MentionMe - Make happy customers the core of marketing
  • Yoyo - Ewallet with loyalty program and integrated CRM
  • Storyclash - Influencer performance reporting
  • Flowbox - User generated marketing contemt
  • NewEngen - Strategic marketing

AdTech
  • Videocamp - Non-duplicated viewership measurement across media
  • Azerion - Connecting advertisers with real consumer and publishers
  • Beeswax - Programmatic bidding as a service
  • IronSource - In-app video ad network
  • Phrasee - AI powered copywriting

SalesTech
  • Refract - Close sales remotely, identify conversion points
  • Xactly - Sales performance management
  • Chorus - Analyse calls, meetings, emails for sales action
  • Sailthru - Wins best email marketing 2020 (a sales drive)
  • Exceed - Automatically follow up on leads

Contrast
  • Marketing: persona, research, development, branding, events
  • Advertising: voice, ads, collateral, programmatic, publicity
  • Sales: transaction, calls, meets, presentations, tenders, contracts
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