Adaptions
- Updated, better marketing collateral on web & social media.
- Simpler, budget friendly menus.
- Collaborative marketing (among close-knit eateries)
- Order one day ahead (24 hours lead time vs on-demand).
- Rise of whatsapp as comm channel, ordering at all hours.
- New products: eg. ingredients in addition to cooked food. 1
Small Eateries
- Example of small, nimble eateries that have gone online:
- Otai (burgers), Mahjurah (roti), Breakfast and Kak Zah (nasi lemak).
- (Otai is a conglomerate, shown here to represent burger stands.)
- Smaller eateries and hawkers are mainly not online.
- Most are unbranded, customers just know where they are.
- Could be served by a food map, aggregated ordering & delivery.
Ordering A Day Ahead
- Allows the eatery to practice 'just-in-time' food preparation.
- Collect orders by 12pm for next day, order supplies as needed.
- Deliver in bulk eg. 10 orders to one apartment block.
- Vs 10 on-demand orders trickling in, fulfilling each individually.
- Can self-deliver or via despatchers.
- Two runs a day: lunch and dinner.