AdTech vs MarTech

Advertising vs Marketing
In conventional sense, advertising is a subset of marketing. Companies have a marketing department and a head of marketing, and within that function, ads are produced. [Sales is the actual closing of a sale after marketing has done its job.]. In tech, advertising is distinct from marketing, as big tech started with ads first (Google ads etc). The table below attempts to differentiate AdTech and MarTech by (arbitrarily) distinguishing between advertising and marketing.

Advertising Marketing
Audience Prospects Customers
Brand Building Consolidation
Impression Perception Intent
Resource Agencies Inhouse
Tech Ad networks CRM, Analytics
Platforms WPP, Adsense Brand Owners
Terms Programmatic, Reach Campaigns, Conversion
Manifest Media Ads, Billboards Content, Events

Find out more about MarTech from FinTech people (RazerPay, Boost) in a meetup tomorrow, 5-Aug-2019, 6pm-10pm @ KL. Other events happening this weekend: a) crowdfunded startups b) robot process automation c) fintech regulatory bootcamp d) community gamification e) intro to VR and AR f) gentlemen's e-racing.