2019: Consumer Technology

In the first of a two-part 2019 trends series. we look at what could be hot in consumer technology in 2019 by examining exhibitor counts at CES 2019 [Jan 8-11, 2019 @ Las Vegas]. Further notes after the table.


CES 2019 Exhibitor Count by Product Category
Smart Home 964
Wireless Devices • 913
Other Technology • 842
Vehicle Technology 591
Wearables 549
Software and Apps • 546
Lifestyle 511
Sensors and Biometrics • 444
Audio 439
Digital Health 434
Smart Cities 388
Artificial Intelligence • 385
VR & AR 330
Robotics 289
Video 286
Gaming 244
Computer Hardware 206
Telecommunications 204
Digital Imaging 197
Marketing Entertainment Content 180
Education 165
Cloud Services 157
Drones 143
Accessibility 124
Sports Technology and eSports 121
Tourism 118
Fitness 115
Sustainability 115
Cyber Security and Privacy 111
Payments Fintech E-Commerce 106
3D Printing 70
Government 62


Notes

  • The bold items are categories which Calendata has been covering in 2018. The categories with a • as a suffix are possibly secondary categories, the ones exhibitors tick after they ticked the primary category box. Exhibitor counts are a rough metric, used here for light research only.
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  • Ignoring the secondary categories, the top categories are smart home, vehicle technology and wearables. Not surprisingly, this reflects, market economy wise, people tend to spend the most on homes, rides and gadgets. [Smart home includes TVs, karaoke boxes, solar panels, mattresses etc.]
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  • Sustainability and payments are near bottom. This could indicate 'not much interest', 'potential opportunities', 'not the right exhibition' or 'only in North America'.
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  • The number of exhibitors, almost 600, for vehicle technology is noteworthy. The Detroit Motor Show (a week after CES 2019) lists around 80 non-car-brand exhibitors and the Geneva Motor Show (March 2019) 90 exhibitors. Note though these counts are not comparable: CES is an industry event, while the car shows are consumer orientated. But it goes to show CES is an emerging mobility show, and the takeover of engine blocks by silicon chips.