The Mashies, Mashable's annual awards program showcases the year's most outstanding digital work in marketing, advertising and social:
Platform Campaigns
- Best Facebook Campaign Westpac Chopper, DDB New Zealand [1]
- Best Use of Instagram FlipSide, BBDO New York
- Best Use of Pinterest Valspar's Pinterest Color Analyzer, FCB Chicago [2]
- Best Use of Snapchat Mission: Impossible Snapchat, Paramount Pictures [3]
- Best Use of Tumblr Fargo Woolens, DDB Group New Zealand
- Best Twitter Campaign Hungerithm, Clemenger BBDO Melbourne
- Best Use of YouTube Madden: The Movie, Heat [4]
Multi-Platform Campaigns
- Best Brand Partnership Amnesty International, Colenso BBDO & Proximity
- Best PSA #MoreThanMean - Women 'Face' Harassment, One Tree Forest Films
- Best Real Time Marketing Hungerithm, Clemenger BBDO Melbourne
- Best Traditional Digital Marketing The Boys, Clemenger BBDO Melbourne [5]
- Best Use of Mobile In-a-Snap, BBDO New York [6]
Video & Multimedia
- Best Use of Augmented/Virtual Reality Flight DX3K, Hardhat
- Best Use of Livestreaming Real Talk Live, Anomaly
Public Relations
- Best PR Digital REI #OptOutside, Edelman, Mediavest & Venables Bell [7]
- Best PR Stunt Blind Taste Test, CP+B
- Best Experiential Marketing Brewtroleum, Colenso BBDO & Proximity
Best in Show / 360 Campaigns
- Best Content Marketing Hungerithm, Clemenger BBDO Melbourne
- Best Global Campaign Deadpool, Armed Mind, Think Jam, Allison, Hi5, Zenith
- Best Multi-Plaform Campaign Small Business Big Game, RPA [top image]
- Best Use of Short-Form Video The Jonah Lomu Machine, Rothco
- Best Long Form Video Close to Home, BBDO New York [8]
Notes
[1] This is the advertiser's website, campaign details here (harrowing videos).
[2] Analyzer goes through submitted pins and determines a favourite colour.
[3] Accomplish your mission in 24 hours before the Snapchat self-destructs.
[4] Fake trailer for an EA Sports computer game Madden NFL 15.
[5] Scroll to the second half of the article to understand the video (of 'balls').
[6] Interactive DIY lessons.
[7] On Black Friday, don't join the crowd, opt for the outdoors instead.
[8] The video is too disturbing to list, just remember: Don't phone and drive.