Grow Your Business With Web Analytics

When: Wed, March 23, 7pm – 10pm, 2016
Where: SITEC, i-City, Shah Alam, Malaysia
Admission: Free
Info: Attend | Venue

In a world that is full of data-driven marketing and analytics, we often forget how important it is to visualize our results and delivering them in an easy-to-understand way. In almost every culture, to present the results tends to be an after-thought, and presentation seems to be just a big mesh of information and visuals on PowerPoint. This workshop provides an broad overview to introduce and demystify key concepts in Web Analytics beyond numbers, covering
  • KPI - Key Performance Indicators
  • Hypothesis - An idea to be tested
  • PDCA - Plan Do Check Act
  • Trend Analysis - Attempt to spot patterns or trends
  • Business Analysis - Determine business needs
  • Time Based Analysis - Statistical inference etc
  • Concept diagram - Depicts relationships between concepts
  • Estimating Ad Spend - How much should one pay Google, Facebook etc
[The list of topics are by the organizer, the descriptions of the topics are by Calendata and may not reflect the intended content.]