Where: SITEC, i-City, Shah Alam, Malaysia
Admission: Free
Info: Attend | Venue
In a world that is full of data-driven marketing and analytics, we often forget how important it is to visualize our results and delivering them in an easy-to-understand way. In almost every culture, to present the results tends to be an after-thought, and presentation seems to be just a big mesh of information and visuals on PowerPoint. This workshop provides an broad overview to introduce and demystify key concepts in Web Analytics beyond numbers, covering
- KPI - Key Performance Indicators
- Hypothesis - An idea to be tested
- PDCA - Plan Do Check Act
- Trend Analysis - Attempt to spot patterns or trends
- Business Analysis - Determine business needs
- Time Based Analysis - Statistical inference etc
- Concept diagram - Depicts relationships between concepts
- Estimating Ad Spend - How much should one pay Google, Facebook etc
[The list of topics are by the organizer, the descriptions of the topics are by Calendata and may not reflect the intended content.]