Engaging Users Through Events

When, Mon, October 19, 10am – 4pm, 2015
Where: MaGIC, Cyberjaya. Malaysia
Admission: MYR 50 [held over 3 days]
Info: Register | Venue

Events are growing as the effective way to engage with clients and community. In this course for advanced-stage startups and entrepreneurs, we will form teams to work through taking a product market fit strategy into engaging with real customers. Understand the value of including event management skills in your toolkit. Learn to effectively participate in industry events and to calculate how investing in this unique and growing customer engagement channel accelerates your business development cycle.

Speaker Sandra Persing [photo] is Senior Events Manager at Mozilla for developer relations. Sandra holds an MBA in Management Consulting from Cornell University, BA from Wellesley College, and brings 10+ years in international sales, business development and entrepreneurship to the program having worked with a diverse range of companies such as HarperCollins, Mandarin Oriental Hotel Group and AT&T.