When: Thu, March 12, 8:30am – 5:00pm, 2015
Where: Dewan Perdana, SME Corp, Sentral, Kuala Lumpur, Malaysia
Admission: Free
Info: Progamme | Venue | Repeat: Thu, 26 Mar 2015 Info Update
Google Seminar Series for SMEs: Analytics for Online Strategies and Growth organized SME Corp. For further information or registration contact Mohamad Firdhouse Tajuddin at firdhouse@smecorp.gov.my (+603.2775.6114) or Shahira Mohamad Yasin at shahira@smecorp.gov.my (+603.2775.6117). Topics:
Digital is changing the way we do business
- Digital Statistics Across Malaysia
- Customer’s Digital Path to Purchase
- Overview of Digital Marketing Options
- Understanding Performance & ROI across Digital
- Take advantage of Organic Search Engine Traffic
- Advertise through Search & Display
- Get Viral on Social Media
- List yourself on popular directories
- Send out newsletters to reconnect with prospects
- Youtube
- Adwords
- Assess their problems and share the right solution
- Show up in the right place to create an opportunity
- Personalize communication to appeal to clients
- Retarget leads who have expressed interest
- Optimization to reduce cost and improve sales
- Assess Website and Mobile App performance
- Review Demographics, Interests and Affinity
- Capture E-Commerce Transactions
- Measure Digital Marketing Campaign ROI
- Access Performance Benchmarks
- Overview of Ad Buying & Selling Platforms
- Introduction to Programmatic Marketing
- Enterprise Big Data Initiatives with Google Analytics
Related Events
Link Google Developers Summit 2015, Thu 9am, Mar 19 @ Sheraton Imperial
Link Webmastering with Google, Tue 1pm, Mar 24 @ Google, Kuala Lumpur
Link Google IO 2015 Extended Cyberjaya, Thu, May 28 @ Centrus, Cyberjaya
