Google: Analytics for Online Strategies and Growth

When: Thu, March 12, 8:30am – 5:00pm, 2015
Where: Dewan Perdana, SME Corp, Sentral, Kuala Lumpur, Malaysia
Admission: Free
Info: Progamme | Venue | Repeat: Thu, 26 Mar 2015 Info Update

Google Seminar Series for SMEs: Analytics for Online Strategies and Growth organized SME Corp. For further information or registration contact Mohamad Firdhouse Tajuddin at (+603.2775.6114) or  Shahira Mohamad Yasin at (+603.2775.6117). Topics:

Digital is changing the way we do business
  • Digital Statistics Across Malaysia
  • Customer’s Digital Path to Purchase
  • Overview of Digital Marketing Options
  • Understanding Performance & ROI across Digital
Reach your audience across digital platforms
  • Take advantage of Organic Search Engine Traffic
  • Advertise through Search & Display
  • Get Viral on Social Media
  • List yourself on popular directories
  • Send out newsletters to reconnect with prospects
Cool Google tools to consider when marketing across Digital
  • Youtube
  • Adwords 
Use Data to create an Advantage
  • Assess their problems and share the right solution
  • Show up in the right place to create an opportunity
  • Personalize communication to appeal to clients
  • Retarget leads who have expressed interest
  • Optimization to reduce cost and improve sales
Track and analyze Information with Google Analytics
  • Assess Website and Mobile App performance
  • Review Demographics, Interests and Affinity
  • Capture E-Commerce Transactions
  • Measure Digital Marketing Campaign ROI
  • Access Performance Benchmarks
Automating Digital Marketing Initiatives
  • Overview of Ad Buying & Selling Platforms
  • Introduction to Programmatic Marketing
  • Enterprise Big Data Initiatives with Google Analytics

Related Events
Link Google Developers Summit 2015, Thu 9am, Mar 19 @ Sheraton Imperial
Link Webmastering with Google, Tue 1pm, Mar 24 @ Google, Kuala Lumpur
Link Google IO 2015 Extended Cyberjaya, Thu, May 28 @ Centrus, Cyberjaya