MaGIC Stanford Go2Market

When: Sun, March 15, 9am – Fri, March 20, 5pm, 2015
Where: MaGIC, Cyberjaya, Malaysia
Admission: Free [Accommodation provided]
Info: Program | Application [Closing: 2nd Feb 2015]

Calling all aspiring entrepreneurs who are looking to commercialize your intellectual property, ideas and research!

Stanford Graduate School of Business is coming to Malaysian Global Innovation & Creativity Centre for a one-week Go2Market program that helps you take the leap from being an innovator with an idea to becoming an entrepreneur with a business.

Taught by the same faculty who teach in Stanford MBA program, the Go2Market program will expose participants to leading-edge knowledge and frameworks in the areas such as business model strategy, pricing, accounting, marketing, go-to-market strategy, and pitching to investors. The end goal is to help you fully develop your go-to-market plan, as well as your pitching skills.

  • Baba Shiv, Sanwa Bank Professor of Marketing Bio 
  • Harikesh Nair, Professor of Marketing Bio 
  • Ron Kasznik, Paul L. and Phyllis Wattis Professor of Management Bio 
  • JD Schramm, Lecturer in Organizational Behavior Bio 
  • Malaysian individuals
  • Validated idea with real market data
  • Yet to launch product
  • Potential to expand regionally or globally
  • One minute pitch video uploaded to Youtube
  • Slide deck, minimum 8 slides
  • Full attendance of 6-day program

[General information: notable Stanford alumni tech founders: Elon Musk (Tesla), Larry Page, Sergey Brin (Google), Marissa Mayer (Yahoo, CEO), Steve Ballmer (Microsoft), Jerry Yang (Yahoo), Peter Thiel (Paypal), Vinod Khosla, Scott McNealy (Sun), Vint Cerf (TCP/IP), Jen-Hsun Huang (Nvidia), Reed Hastings (Netflix), Sandy Lerner (Cisco).]