MaGIC: Rapid Iteration & Prototyping on Mobile

When: Fri, January 30, 6pm – 9pm, 2015
Where: MaGIC, Cyberjaya, Malaysia
Admission: MYR 20
Info: Event | Venue

Mobile is far more expensive to design, develop, and test for than regular web products, so developing the right UX and product strategy early on can easily make or break a company. Traditional UX research methods such as in-office interviews and wireframe prototypes often fail for mobile because mobile-specific features like context, personalisation, and location sensitivity are so important to success with users.

This talk takes "lean startup" methods one step further and covers mobile-specific tactics for gauging product demand and engagement early on in the product development lifecycle. The case studies will cover both successful and unsuccessful prototyping examples and will particularly benefit design and product leaders responsible for the success of a mobile product in their organisation.

Speaker Mariya Yao is the Founder and Creative Director of Xanadu, a mobile design and strategy consultancy based in San Francisco.

Related Event (next day, same speaker)
Link Introduction to User Experience (UX) Design, 10am, 31 Jan 2015 @ MaGIC (MYR 20)