Where: Genovasi, Jalan 13/2, Petaling Jaya, Malaysia
Admission: MYR 13,250
Info: Event | Registration | Venue
The Design Thinking Bootcamp offers executives the chance to learn Design Thinking - a structured human-centred approach to innovation that leverages multidisciplinary teams, flexible environments and a creative process that can be applied to product, service, and business design.
Objectives
- Develop deep insights on consumer needs and behaviours
- Reduce risk and accelerate learning through rapid low resolution prototyping
- Drive towards breakthrough innovation, not just incremental growth
- Build a radically collaborative working culture based on applying
- Design Thinking across a diverse team
- Perry Klebahn, Director of Executive Education bio
- Jeremy Utley, Director of Executive Education bio
[A similar 6-day Stanford program, Go2Market, is being offered in March 2015 fully sponsored by MaGIC for qualified registrants. The MYR 13,250 admission fee for Genovai's 3-day design program gives a rough indication of the market value of MaGIC's program.]
Petry Kleban & Jeremy Utley's Design Thinking Bootcamp at Genovasi in 2013