The Base of the Pyramid

When: Wed, June 11, 11am – 12pm, 2014
Where: British Council Malaysia, The Curve, Petaling Jaya
Admission: Free
Info: Event | Registration

The Base of the Pyramid (BoP) refers to the four billion people living in emerging economies. They are economically active as consumers, producers, employees and entrepreneurs. The BoP represents a blue ocean opportunity of more than US$5 trillion dollars, and tapping it would also mean improving quality of life for those most in need.

Themed A Brave New Marketplace: Unleashing Opportunities at the Base of the Pyramid, the inaugural BoP World Convention & Expo, to be held 28-30 August 2014 in Singapore, is a unique forum that encourages key stakeholders from multiple sectors and industries to share knowledge, engage with issues and explore partnerships to bring sustainable and affordable solutions that could impact millions of lives.

This talk by Lauren Ho from BoP World Expo will be a presentation about the event followed by an open Q&A.