Malaysian Chief Marketing Officer (CMO) Conference 2013

When: Thu, March 21, 8:30am – 5:30pm, 2013
Where: MATRADE Convention Centre, Jalan Khidmat Usaha, Kuala Lumpur, Malaysia
Admission: MYR 1,272
Info: Event | Brochure

The Malaysian CMO Conference once again brings the best of marketing minds in the Malaysian and global marketplace. Brought to you by the International Advertising Association (IAA) Malaysia and Malaysia External Trade Development Corporation (MATRADE), and presented by the Malaysian CMO Circle. Topics:
  • The Challenges of FMCG Marketing - Rakesh Mohan, Unilever
  • Banking on the Brand - Effendy Shahul Hamid, CIMB Group
  • Lead In The Most Competitive Market Category - Suren A., Maxis
  • Word-Of-Mouth Marketing - Ian McKee, Chief Strategist, Vocanic
  • How Promotion Marketing Is Driving Active ROI - Mike Da Silva, MDSA
  • Media & Marketing - Friends, Enemies Or Frenemies?
    • Khoo Khar Khoon - Communications Director, Nestlé
    • Fiona Liao - CMO, Prudential Assurance Malaysia Berhad
    • V Kanesan - CEO, Scomi Engineering Berhad
    • Mohd Adly Rizal Mohd Din - CEO, FriedChillies Media
    • Airin Zainul - Group GM, NTV7 & 8TV
  • What A CMO Needs To Become A CEO - Sunil Sethi, MD, Kraft Foods
  • Digital: Dream or Nightmare? - Adly Rizal Mohd Din, FriedChillies
  • Uniting The Passion Of Sports Fans - Dato' Rozalila. CMO, Telekom
  • Is Marketing Now Online Marketing?
    • Tom Hogg - Managing Director, Effective Measure
    • Albern Murty - CMO, DiGi Malaysia
    • Zalman Aefendy Zainal Abidin - CMO, Celcom Axiata
    • Sajith Sivanandan - Country Head, Google Malaysia
    • Kudsia Kahar - COO, Star RFM
  • The Most Valuable Sports Brand In The World - Peter Draper, Ex-MU
  • Cream Awards 2013 Presentation