Market Research in the Mobile World Conference

When: Wed, Jan 30, 8am – Thu, Jan 31, 5pm, 2013
Where: Hotel Maya, Jalan Ampang, Kuala Lumpur
Admission: USD 795
Info: MRMW

Smartphone and tablet adoption and usage continues to soar in Asia. According to the recent Mobile Planet study (2012), smartphones are becoming increasingly indispensable to Asian consumers. 54% of smartphone owners from China would rather give up their TV than a smartphone. In Japan 100% of smartphone owners use their mobile device to research products or services.

These mobile trends provide businesses with an exceptional opportunity to rethink how to reach the new mobile consumers, interact with them and generate insights for marketing, branding and new product development.

Topics include:
  • Utilising facial coding technology to capture emotions 
  • Overview of Nielsen's patented on-device metering technology 
  • Tracking linkages between social networking, websites and purchasing behavior 
  • Identify the physical 'catchment area' of shoppers through location based services 
  • Apps versus Mobile Web: comparing the pros and cons of each 
  • Utilising GPS, photo, video to increase the depth of data 
  • Collecting biometric data through a mobile app