Marketing for Gen-Y Consumers

When: Tue, August 9, 8am – 5pm, 2016
Where: The Royale Chulan Damansara, Malaysia
Admission: MYR 954
Info: Brochure | Venue

[FMM Marketing & Branding Conference 2016: Mobile Marketing for Gen-Y Consumers] is organised to understand Gen-Y’s brand and mobile preferences. [As of 2016, Gen-X: age 40-50, Gen-Y (Millennials): age 21-39, Gen-Z: age 6-20.]. Topics include (abbreviated titles):
  • Brand Appeal to Gen-Y - Carmen Chan, Creative Paramedics
  • Connect to Gen-Y with the Right Marketing Mix -  Benny Chia, Perfect Food
  • Understanding Gen Y’s Mobile Usage and Attitude - Maverick Ling, 57square
  • Divide and Conquer: Mastering Segmentation - Roopal Julka, Havas Media
  • Great Mobile Marketing  Case Studies - Andreas Vogiatzakis, Havas Media
  • Mobile App Design: Delight Users & Drive Conversions - Derrick Liew, Getright
  • The Future of Streaming - Ahmad Najib Habeb, Israk Technology
  • Mobile Commerce: Currency Re-imagined - Chong Lee Kean, iPay88

This Week [week beginning 8 Aug 2016]
Link Mon 09:00  Ecommerce: Pos Malaysia, Consumer Tribunal @ ShahAlam Full
Link Tue  08:30  MDeC: Open Innovation @ Cyberjaya
Link Tue  09:00  Taiwan Smart ICT Solutions @ KualaLumpur
Link Tue  14:00  MDeC: Hot Startups Get Together @ Bangsar  New 
Link Tue  19:00  Connecting the Dots @ BangsarSouth  New 
Link Tue  19:00  8 Google Tools for Entrepreneurs @ Kuching
Link Tue  19:30  Digital Marketing: Cheryl, Khailee, Josh @ GloDamansara Full
Link Wed 08:00  Ecommerce: Goody25, Greenomic, 50gram @ Puchong Full
Link Thu  13:30  Go ASEAN: Thailand @ Matrade
Link Thu  18:30  Introduction to Unmanned Aerial Vehicles @ KLCC
Link Thu  18:00  BEAM: ThinkBig, Fatfish, Puffin, WatchTower @ Singapore
Link Thu  18:00  Smart Nation for Startups @ Singapore  New 
Link Thu  19:30  DBKL Speaker Series: Ethics @ KualaLumpur  New 
Link Thu  19:30  Next Academy Graduation Demo: Finance @ GloDamansara
Link Thu  19:30  Do Somethng Good: Community Involvement @ SriHartamas
Link Fri    19:00  Fintech Regulatory Sandbox @ KLCC
Link Sat   08:00  Economic and Leadership Forum @ Sunway  New 
Link Sat   08:00  Joomla Open Source Conference @ KLCC
Link Sat   08:45  MaGIC Product Development @ Cyberjaya Full
Link Sat   09:00  10 Economic Strategic Directions @ Ampang
Link Sat   09:00  FUEL: Legendary Entrepreneurs Forum @ Brickfields
Link Sat   09:00  Ruby Conference @ QuillCityMall
Link Sat   09:00  ASEAN-China Young Entrepreneurs Forum @ Putrajaya
Link Sat   14:00  Millennials' Role in Social Entrepreneurship @ Sentral Full
Link Sat   15:00  Global Future of Education @ Sunway