Malaysian Media Conference MMC 2015

When: Wed, November 25, 8:30am – 6:00pm, 2015
Where: Sime Darby Convention Centre, Kuala Lumpur
Admission: MYR 1650 + GST RM 99
Info: Event | Brochure | Venue

We are now in the age of media overload. As the media scene gets more cluttered, the task of managing marketing messages becomes even more confusing. Whilst digital technology automates buying, targeting and tracking, the challenge is still with the savvy media thinker to maintain Context as the central focus of every consumer touch-point. The Malaysian Media Conference 2015 will explore and discuss how media platform variables influence the effects of marketing campaigns:
  • How Facebook adds context to marketing - Neil Stewart, Facebook
  • Towards Contextual Marketing - Alfian Abu Talib, CEO, TM Info-Media
  • Viewability, Clickability, Readability - Adam Wee Abdullah, Group CMO, CIMB
  • E=MC2 Effectiveness = Media x Consumer&Context - Bala Pomaleh, CEO, Carat
  • How Contextual is Programmatic? - Michel de Rijk, CEO, Xaxis Asia Pacific
  • Are you ready for the TV Renaissance? - Henry Tan, COO, Astro
  • How Contextual Marketing really works! - Stuart La Brooy, Procter & Gamble
  • Presentations by winners of Malaysia Media Awards 2015