FMM Marketing & Branding Conference 2014

When: Fri, May 30, 8:00am – 5:30pm, 2014
Where: The Royale Chulan Damansara Hotel, Petaling Jaya
Admission: MYR 850
Info: Program | Registration | Venue

The 7th FMM Marketing & Branding Conference: Price Sensitive Consumers - Effective Marketing Strategies to Increase Sales aims to update companies, particularly marketers, on economic outlook 2015 and the impact of GST on pricing; enhance understanding on effect of pricing on consumer decision making; learn best practices on product innovation, utilisation of social media, search engine optimisation and advertising mix to effectively reach price-sensitive consumers; and explore ways to reduce consumer price sensitivity. Topics:
  • AirAsia X: More Than Plane Low Fares - Azran Osman-Rani, CEO, AirAsia X
  • Year 2015: Prospects, Challenges and Opportunities for Marketers | How Will Malaysian Economic Stack up Against the Other Economies Globally and Regionally? | GST – How Will It Affect the Pricing of Products and Services? - Dr. Yeah Kim Leng, Former Group Chief Economist, RAM Holdings
  • The Effect of Pricing on Consumer Decision Making - Prof. Christina Lee, Head of School of Business, Monash University Malaysia
  • Product Innovation for Price-Sensitive Consumers - Fadli Hafetz, Head of Marketing, Mamee-Double Decker
  • Reaching Price-Sensitive Consumers Through Social Media and Search Engine Optimisation - Ravind Valiapan, Head of Digital Practice, Edelman Malaysia
  • Positioning for a Price-Sensitive Market: A Local Brand's Approach - Claudian Navin Stanislaus, Council Member, Malaysian Advertisers Association
  • How Marketers Can Reduce Consumer Price Sensitivity - Andreas Vogiatzakis, CEO, Ominicom Media Group Malaysia + Panel