Web Wednesday (SG): 1-to-1 Marketing

When: Wed, August 21, 6:30pm – 8:30pm, 2013
Where: The Vault, 237 South Bridge Road, Singapore
Admission: Free
Info: Linked In

iamWednesday (formerly Web Wednesday) is the monthly event for all things Digital, delivering a line-up of savvy speakers, hosted at venues you want to be seen at. iamWednesday is your opportunity, free-of-charge, to meet the people who are doing it right in Digital.

This month's discussion: Advertising is not doing the job it should. In this era of messaging overload where you may see 3000 ads a day (on average in a metropolis), a whole lot of advertising is annoying the customer. It’s time for marketing to be a service that broadcasts messages that surprise and delight consumers.

Speaker Craig L Smith is Head of Business Development and Strategy, Global Advertising at SingTel. He will share how the mobile phone, advertising technology and big data analytics come together to create an opportunity to have a 1 to 1 relationships with the consumers on their terms.  [Spotted via thelist.sg]