Digital Marketing Reinvented

When: Mon, June 24, 9am – Tue, June 25, 5pm, 2013
Where: Menara SSM, KL Sentral, Kuala Lumpur
Admission: MYR 1599 (For 2)
Info: Event | Registration  Postponed

HelpLearn.Asia is an unprecedented workshop that focuses on the real-life implementation of integrated online marketing campaigns. This workshop is created to allow attendees to get to the basics with no fluffy speeches, draggy keynotes and/or death-by-jargon. We exist to help Asia learn how to down to the essence of getting results.


Paid Search

Why use Paid Search? Paid Search ads place your company or product in front of consumers who are searching for you! It’s quick (you can easily set up a campaign within hours) and can be tailored to any budget.
  • Ad placement
  • Terminology
  • Identify your target audience
  • Selecting keywords
  • Writing effective ad copy
  • Position and bid management
  • Broad, Phrase, Exact Match
  • Negative keywords
  • Ad copy optimization
  • CPC vs CPA

Display Ads

Utilizing graphics, motion and sound, Display Ads are good for branding and maximizing TVCs. Don’t commission your next campaign until you are familiar with the following:
  • Banner formats
  • Video ad formats
  • Retargeting
  • Portals vs Ad Networks vs DSPs
  • CPC model vs CPM model


The application of analytics is in order to describe, predict and improve business performance. Revel in the science of discovering and communicating meaningful patterns in your data to communicate insight. Glean user information from your online ads and improve your integrated marketing campaign.

Mobile Ads

In today’s world of 24/7 web accessibility, when your consumers are offline on their desktop, they are on their mobiles surfing the net. Despite a seemingly identical display, the smaller on-the-go mobile screen couldn’t be more different in the ways that consumers absorb content. Be informed about the growth of mobile activity, Placements (Text, banner, in-app) and Case studies.


Learn how a search engine interacts with your website and what you can do to capture natural search traffic. Familiarize yourself with:
  • Search engines and algorithms
  • Terminology
  • Keyword research
  • Link analysis
  • Site structure
  • Writing for your audience and search engines
  • On-page optimization
  • HTML tags


Search engine marketing (SEM) involves the promotion of websites by increasing their visibility in search engine results pages through optimization as well as through advertising . This includes Search engine optimization (SEO) adjusts or rewrites website content to achieve a higher ranking in search engine results page.
  • On-page optimization
  • Off-page optimization
  • Paid placements
  • contextual advertising
  • Paid inclusions
  • Search engines and algorithms
  • Terminology
  • Keyword research
  • Link analysis
  • Site structure
  • Writing for your audience and search engines
  • HTML tags

Social Media

There is much more to social media than just Facebook, Twitter, LinkedIn and going viral. Position your brand/company at the forefront of social media technologies in its various forms including but not limited to:
  • Magazines
  • Internet Forums
  • Weblogs
  • Social Blogs
  • Microblogs
  • Wikis
  • Social Networks
  • Podcasts
  • Pictures
  • Videos
  • Rating
  • Social Bookmarking

Online PR

Even with a great product / idea, it isn’t always a breeze in getting journalists and netizens to speak about it. After getting the coverage, not all news is good news. Especially when negative press goes viral, retractions are as useful as adding fuel to fire. Be educated on focusing your media messaging to secure attention. Then, pick up tips on securing positive spins on your stories. Finally, learn of ways how to get out of sticky situations.