Using Trust to Build your Personal, Political and Brand Capital

When: Thu, March 21, 11:30am – 1:30pm, 2013
Where: Razak School of Government, Level 5, 26 Persiaran Perdana Presint 3, Putrajaya, Malaysia
Admission: Free
Info: RSOG

People are happy to be followers to leaders they can trust. From an early age human beings are scripted on morality, ethics, social dynamics and many other dimensions that intervene when we form opinions about who we should and should not trust, who we should align ourselves with and who we should avoid.

While reputation management for corporate and government leaders is not a new concern, traditional approaches do not use all the tools available. These days, with advances in neuroscience, brain-based processes and modalities can enhance the image, messaging and perception of a leader and his message.

This workshop will impart the skills needed for leaders and organisations to improve their interaction with, and their influence over, their various audiences, applying neurocognitive tools.

Speaker Peter Burow is Chief Executive Officer, NeuroPower Australia. He is the author of the NeuroPower Handbook for Leaders, which brings together best-practice leadership and engagement theory with the latest insights from neuroscience to provide practical insights and effective tools for government and corporate leaders.