Differentiating Yourself in a Saturated Market

When: Tue, January 29, 7:30pm – 10:00pm, 2013
Where: 180 Joo Chiat Road #02-01, Singapore
Admission: SGD 25
Info: EventBrite

Where do you get most of your sales leads and enquiries? If “word of mouth” is your only answer, then you might be operating under perfectly competitive conditions – meaning that you are having trouble standing out from the rest of the pack in a market that is becoming increasingly saturated. With costs rapidly spiraling, you are going to feel the squeeze if your profit margins are not increased!

Highly saturated industries:
  •   Training
  •   Education
  •   Recruitment
  •   Design
  •   IT Services
The Dangers of a Highly Saturated Market:
  • Products and services are easily substituted
  • There are low barriers to entry for competitors
  • Firms have to follow ‘market rate’
  • Customers become more price sensitive
This is particularly true in Singapore because there are close to 155,000 companies serving a population of only 5.1 million!

Speaker Benjamin Lee is the Founder and CEO of Entrepid, and has more than four years of experience in helping companies of various sizes re-position and re-define themselves.  Prior to starting Entrepid, Ben founded five companies and managed two successful exits. He holds a LLB (Hons) degree from University College London and a MSc in Management from King’s College London.