Creating Brand Power for Countries and Companies

When: Wed, January 9, 2013, 8am – 5pm, 2012
Where: The Royale Chulan, Kuala Lumpur, Malaysia
Admission: MYR 900
Info: RSOG

What represents your country’s or organisation’s brand?  How do you or your organisation contribute to the nation’s brand? How can organisations leverage on market research and the latest customer intelligence to drive performance and growth? Despite a great deal being discussed on branding over the years, why does the international perception of some countries, their products, their people and their organisations prevail over others? These are but a few questions that The Razak Roundtable: Creating Brand Power for Countries and Companies seeks to answer.